Using Lookalike Audiences on Facebook

One of our favorite things about Facebook is Lookalike Audiences because it makes your job as a marketer so much easier. Instead of going through that manual process of deciding who to target, what location, what interests and behaviors you can actually upload a list of contacts that you probably already have. Ideally these are people you’ve worked with in the past and prospective leads that you’ve gotten from other places. You can upload that directly into Facebook and the algorithm will comb through all of it will find out what those common factors are between your audience and find those people on Facebook, and then it will go out and find other people just like them. That means you can take a list of 1,000 contacts and have Facebook go out and get 2 million more people just like them. This makes your ad targeting so much easier and it’s really going to improve results.

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