People often ask how important is the look of my website and we usually equate it to your physical office space. Your website is the digital version of your physical space. We’re sure you have taken time to craft your office around how you want people to feel when they walk in. You planned where people sit and wait, where do people sign in, what’s their to entertain or inform them. You’ve built a really great office experience and you need to think about your website the same way.
You want people to land there and see things are clean, organized, and easy to navigate. They should be able to quickly get to the information they’re looking for. That online experience can build or break trust and how they view you as a professional. Take pride in your digital presence and put thought into the experience and you’ll see your marketing efforts start to pay off immediately. Take a look at your website today and if it doesn’t communicate your brand and instill confidence it’s time for a redesign.