Today, I want to talk a little bit about lead volume versus lead quality and whether it’s better to go for a higher volume of less qualified leads, so maybe people that you just got a name and email from but haven’t shown their commitment. You don’t know any other identifying facts about them and …
People often ask how they can determine how they should be paying for leads. There’s actually a really simple equation for you to be able to figure that out. (Profit from a Successful Transaction/Conversion) x (Percentage of Leads that Convert) = The Most You Should Pay per Lead First, you need to figure out of …
One of our favorite lead generation tactics is actually using quizzes. You’ve probably seen a lot of silly ones floating around out there on social media, but they’re really effective for getting a lot of leads. This is because they are fun and entertaining. They also feel low pressure because your prospects aren’t expecting a …
People often ask how important is the look of my website and we usually equate it to your physical office space. Your website is the digital version of your physical space. We’re sure you have taken time to craft your office around how you want people to feel when they walk in. You planned where …
One of the biggest sources of incoming leads for some of our real estate agents, private practice physicians, and personal injury lawyers is referrals from their past clients. While these referrals may happen organically over time they will be inconsistent at best. If you really want to have a consistent flow of new business you …
All of the people we work with have one limited resource that no matter how well they’re doing that they can’t get more of, which is time. So that’s why I’m really big about marketing automation because it saves you so much time. Marketing automation is great because it comes alive a couple of really …
One of our favorite things about Facebook is Lookalike Audiences because it makes your job as a marketer so much easier. Instead of going through that manual process of deciding who to target, what location, what interests and behaviors you can actually upload a list of contacts that you probably already have. Ideally these are …
Happy New Year! I’m really excited for 2020 and I think that this is going to be a great year. I want to drop a couple things that I think are going to be the difference makers this year for those of you out there marketing and focusing on lead generation. Building relationships, not lists …
2 Things That Will Separate the Winners from the Losers in 2020 Read More »
The number one key to success with all marketing no matter whether it’s digital, print, direct mail, or billboard advertising is always consistency. The biggest issue we run into with a lot of entrepreneurs, especially newer entrepreneurs, is they will say “I did Google advertising and Facebook advertising and I didn’t get any business results …
There are two Facebook advertising campaign objectives that people often get confused about how they work and which one they should be using. The first is the Lead Generation objective and the other is the Conversion objective and they accomplish the same goal but do it in a slightly different way. The Lead Generation objective …